What is Logo?

A logo is a sign or a symbol that conveys the identity of a product owner or a concept in a memorable way.
The same way a company’s logo is an identifier tool for the public to link the services they provide. In other words, it is one of the important aspects of the branding. Without branding, there is no business people will not be able to differentiate between you and other companies. A logo is designed effectively by keeping in mind the services the company offers, thus giving a unique selling proposition to people.

Why do companies change the logo?

Modernization

Everything changes. There are companies which are very old and had developed their logo long back. Which was cool back then but outdated today, they require a Logo change.

Take Over/Change in Name

The Logo of the company is changed when it is taken over by another company. It is done so that it reaches people and make them understand that it is taken over by a new company. A good example of a Bollywood movie Rocket Singh in which Ranbir’s Rocket Sales Corp was taken over by AWS.

Rebranding

Companies do rebranding so that they look fresh in the market. A change can bring a newness to the overall company. Rebranding is done when a company was popular once but not now. It is done so that the people will get excited to know what new these company is going t provide.

If you have got any other reasons why companies change their logo’s mention it down in the comment below.